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Beauty - strongly pronounced

An aesthetic environment is very important to people with a strongly pronounced life motive of beauty. Of course, everyone appreciates beauty, but people with a strong life motive of beauty are more attentive than others to beautiful people, appealing places or pretty things.

People with a strongly pronounced life motive beauty have a strong need for beauty and accordingly like to occupy themselves with art, design, fashion or sensuality.

Many people with a strong life motive of beauty place above-average value on attractiveness and accordingly have a great affinity for colors, elegance, symmetry, grace, good looks, adornment, and the like.

It is possible that people with a strongly pronounced life motive of beauty devote a considerable amount of their time and energy to beautifying their surroundings. Some decorate their homes. Others like to wear the latest fashion trends. Statistically, a strongly pronounced life motive of beauty is also closely linked to the need for sensuality. This means that some people with a strong life motive of beauty also have a romantic personality. Some may be proud of being a passionate person. Or they may place particular emphasis on looking attractive and dressing accordingly. And they may be more sensitive to romantic signals and situations than others. For many people with a strong life motive of beauty, it is important to work in a beautiful work environment and they usually feel uncomfortable in an environment that is plain or lackluster in design.

Typically, people with a strong life motive of beauty care a lot about how their office is designed, for example. Many love to be able to enjoy a picturesque view from their office window. Some people with a strong life motive of beauty may choose a profession that requires artistic skills, such as design or jewelry.

Aesthetic people and ascetic people tend to misunderstand each other. Many aesthetic people think that ascetic people look careless and live scruffy lives. Many ascetic people find that aesthetic people waste far too much time on meaningless decorating.
Beauty - lowly pronounced

People with a low life motive of beauty do not attach much importance to the beauty of their surroundings. Of course, everyone appreciates beauty, but people with a low life motive beauty are less attentive than others to beautiful people, appealing places, or pretty things. Some do not even notice the plainness of their environment or how unattractive it presents itself to others.


Many people with a low life motive of beauty are hardly interested in art, design or fashion. Some make little to no effort to decorate their home or work environment. Some prefer to dress comfortably or functionally and show little interest in whether or not their getup is modern.

An ascetic attitude means having little interest in beauty. Some ascetic people place less emphasis on the sensual aspects of life than other people. Some don't particularly like passion. Some appreciate simplicity. Some dislike good tasting food. Some are not interested in romantic situations or opportunities. Some limit themselves in terms of the pleasures of life and may find them superficial.

People with a low life motive of beauty place little value on how attractive the environment in which they live is. Many are satisfied that they live in a simple, spartan, hard, plain, or sober environment, and they do not notice the aesthetic aspects around them at all. Some people with a low life motive of beauty have little interest in a career where a sense of beauty, design, or sensuality is required. Compared to other people, on the other hand, they can stand it well if their workplace is unattractive, sparse or soberly designed.

Aesthetic people and ascetic people tend to misunderstand each other. Many aesthetic people think that ascetic people look careless and live scruffily. Many ascetic people find that aesthetic people waste far too much time on pointless decorating.


The 16 life motives according to Reiss in the overview

There are two versions in the Reiss Motivation Profile®. The only difference is that „Romance" is not evaluated and described in one version. Instead, „Beauty" is evaluated. In terms of classification, the two life motives are the same, since in the results of the statistical evaluations using a factor analysis, the erotic, sensual aspects could not be separated from those involving the pursuit of beauty, art, design and aesthetics. Thus, although there are 17 descriptions, they relate to only 16 different life motives.


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