The Reiss Motivation Profile®

Being effective as a leader, shaping things and having a positive influence on people and projects.


What are the top three motivators for employees?

  1. Recognition and appreciation: Employees want to feel that their work is valued and recognized. This can be achieved through regular praise, recognition for good performance and opportunities for career development.
  2. Development opportunities: Employees want to continue to develop and improve their skills. Training, development and the opportunity to get involved in new projects and tasks can increase motivation and loyalty.
  3. Meaning and purpose: Employees want to be able to identify with the meaning and purpose of their work and know that their work makes a positive contribution. A vision and the opportunity to align work with that vision are important to motivate employees.

With these tips, the team will succeed!

The Reiss Motivation Profile® is a personality test that identifies 16 basic life motives (motivational needs) that everyone has. These needs range from recognition and power to physical activity or rest and relationships. By understanding which needs an employee has most strongly, you can more specifically target their motivation.

For example, an employee whose strongest need is recognition will feel especially good when praised for his or her accomplishments. Another employee whose strongest need is a sense of adventure will feel motivated if he has the opportunity to take on new projects and prove himself in unfamiliar situations.

The Reiss Motivation Profile® can help managers better understand their employees and better target their needs. It also enables better communication and collaboration within the team, as everyone knows what the motivational needs of the others are.

In summary, understanding each employee's individual motivational needs is an important step in inspiring them and improving their performance. The Reiss Motivation Profile provides a useful tool for this purpose by identifying the basic motivational needs and helping managers to address the needs of their employees in a more targeted way.


Frequently asked questions

In psychology, we basically distinguish between different forms of tests. The Reiss Motivation Profile® falls into the category of personality tests. Personality is described and represented by the Reiss Motivation Profile® in a certain way. The description methodology chosen here is that there are 16 different life motives. These are parts of our individuality and personality that we all carry within us. The Reiss Motivation Profile® diagnoses these and measures them in their intensity and strength.

The Reiss Motivation Profile® is a psychological test developed and calculated on the basis of a factor analysis.

The Reiss Motivation Profile® measures 16 different life motives that we all carry in our personality. The life motives cause us to do or not do a certain thing.

The Reiss Motivation Profile® meets all common requirements for psychological tests: validity, objectivity and reliability.

The Reiss Motivation Profile® differs from many other personality tests on the market. It takes a look at the entire human personality and not just at sub-areas. It shows all facets of our individuality expressed through life motives, diagnoses them and measures their expression.

The results of the Reiss Motivation Profile® represent a picture of our individuality and personality based on 16 life motives that we carry within us. It measures the intensity of the individual life motives and leads in sum to a multi-layered picture of our personality. The result is an individual profile for each person. The different intensities of the life motives result in an unbelievable variety. Thus, each profile resembles an individual fingerprint, which shows what makes up our personality and which inner drivers we have.

The Reiss Motivation Profile® is a psychological test that is actively completed by each person themselves. As with any self-test, answering the test questions incorrectly can falsify the results. However, if one takes the questions seriously and does not want to cheat oneself, the Reiss Motivation Profile® leads to very valid and reliable results.


I've always been a pretty ambitious person. By my mid-20s, I had my MBA in the bag and was determined to conquer the world. But then, over the years, ... "Why am I doing all this?". I wondered what was to come in my life. Nothing seemed important or meaningful to me anymore. I tried everything possible to get out of this slump. Then I found motorcycling. It was the freedom I was looking for - freedom from everyday life and conventions. The insights from the Reiss Motivation Profile changed a lot for me. Since then, I'm much happier and feel like I've finally found my place in the world.


I was approaching my 50th birthday and felt like I was at a dead end. I had a good job, but I was unhappy. My children were out of the house, and I felt empty and unfulfilled. I knew I had to change something, so I decided to take the Reiss Motivation Profile Test. This is a questionnaire that helps you figure out what really motivates you. When I saw the results, I was surprised: I wanted self-determination and fulfillment. I quit my job and started looking for something new. It was difficult, but I finally found the perfect freelance job. Finally, I feel fulfilled and have found meaning in my life!


I have always dreamed of becoming a successful businessman. So, when I got the chance to start my own business, I grabbed it with both hands. I worked hard and was soon able to get some big clients for myself. It was everything I had ever dreamed of. But at some point, I realized that something was missing. Although I was successful professionally, I felt empty and unhappy inside. I realized that I no longer saw the point in what I was doing. So I went in search of something new. And finally I found it: a task that really fulfilled me and made me happy. With the answers from the Reiss Motivation Profile® I finally know again why I live - and the feeling is indescribable!


Our relationship had seen better days. We were basically not as close as we used to be and I wondered if that was what relationships do - they change and you have to come to terms with it. But then I came across the Reiss Motivation Profile. It's a test that tells you what really motivates you - and I discovered something new about myself. I realized I needed much more than just the daily routines in our partnership. I needed variety and new experiences. So I shared my findings with my partner and we decided to try something new together. And now it feels like we have rediscovered our relationship! We are closer than ever and look forward to all the exciting things to come!


I had been with my partner for over ten years, but lately it felt like I barely knew him anymore. We had grown apart and our relationship seemed to be just a memory of better times. I felt like I had tried everything to get our relationship back on track, but nothing seemed to work. The profile helped me figure out what really motivated me and what was missing in my relationship. After I took the test and discussed the results with my partner. We both understood each other better and were able to support each other better.


I recently did the Reiss Motivation Profile and it was totally eye-opening. I've always gotten along well with my partner, but now it's like we're meeting on a whole new level. We can now talk about our deepest wants and desires. By understanding our motives, our relationship has reached a whole new level. I am so grateful for this tool and I know it will help us in the future.

Buy Reiss Motivation Profile® test and Online Analysis


Step 1
Buy Reiss Motivation Profile®


Step 2
Answer scientifically based question


Step 3
Individual evaluation of your profile

After the purchase you will get access to our online dashboard. There you have tofill out the questionnaire in the first step. After answering the 128 questions, you will receive your evaluated and individual Reiss Motivation Profile® after a few minutes. In your dashboard you will get a detailed and individual evaluation of your personal Reiss Motivation Profile®.

Buy your Reiss Motivation Profile® now

  • Reiss Motivation Profile® test (available in DE, EN, DK, SE, FI, NO)
  • Access to your dashboard (available in DE, EN)
  • PDF report (available in DE, EN, DK, SE, FI, NO)
  • Individual evaluation of your profile and lifemotives (available in DE, EN)
  • Recommendations that fit your life motives (available in DE, EN)
  • Share profile with family and friends

Cost: 98,-Euro



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Reiss Motivation Profile®

The Reiss Motivation Profile® - dare to look beneath the surface of human behavior patterns with this personality test.

What is intrinsic motivation?

Intrinsic motivation is the inner motivation of each person that arises from him or herself.

Take Reiss Motivation Profile® test

The Reiss Motivation Profile® is a test instrument for measuring human motivation. Take the personality test now.