Principle of universally valid goals
Certain goals are common to all people and deeply rooted in human nature. Motivation by these universal goals is called "intrinsic motivation" or "basic need." Examples of such goals are the need for knowledge or for status or for a tidy environment. The scientific studies on the 16 life motivesrepresent the first scientifically derived and validated classification of universally valid goals.
Principle of intrinsic motivation
Intrinsic motives (basic needs) have two distinguishing features: On the one hand, it is about what fundamentally drives us, which is the universal dimension in human motivation. On the other hand, we differ individually when it comes to how much of it we desire. And that's what's special about human motivation. We all want the same things -like recognition, knowledge, offspring, justice, competence, respect, etc. -but not to the same extent.
Principle of compatibility in relationships
People want to live out their basic needs, even in relationships. Couples with similar motive profiles usually share an agreement of their common values and how they live them. Couples with dissimilar motive profiles have different values, frequent discussions or arguments.
Principle of strongly pronounced motives
People strive to satisfy their strongly developed motives in different situations and in different ways. People with hearty appetites love different kinds of food and preparation; people who are thirsty for knowledge are interested in many topics and fields of knowledge; romantic people devote themselves intensively to finding a partner.
Principles for consulting and coaching
A person willdevelop best when his relationships, work and family satisfy his basic needs.
Principle of „Self-hugging“
We usually assume that our values are best not only for ourselves, but for all people. Therefore, by means of "daily tyranny," we try to change the people around us, believing that it is best for them. We are an intolerant species.
Principle of the stronger motive
Personality change is difficult and can only take place when the motives that favor change are stronger than those to remain in the present.